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Posted: 25 Mar 2011 10:03 AM PDT


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Content can stop Indian film industry’ s flops

Posted: 25 Mar 2011 05:04 AM PDT


Mumbai, March 25 - Flops, flops and more flops! The $2 billion Indian film industry is facing tough times with most movies falling flat at the box office. Experts say it is high time the industry focused on scripts rather than stars and frills."We are the largest filmmaking industry in the world, releasing almost 1,000 films in a year. Yet, we are complaining that we are not doing the kind of business that we are expected to do. Every week is a disappointment," said Anjum Rajabali, who has scripted films like "Ghulam", "The Legend of Bhagat Singh" and "Raajneeti". "Once in a month or two months, a film does well and connects with people. The rest fail. Some people say that stars make a film work...Stars by themselves in a bad film don't work. With the help of promotions and advertisements they will make the audience come to the hall to see the film, but what makes audiences like what they see and guarantee a repeat audience is content," he added. He was speaking at the three-day FICCI-Frames, an annual conclave on the media and entertainment industry that kicked off here Wednesday. According to a report released at the conclave, the Indian media and entertainment industry registered an 11 percent growth in 2010 to touch Rs.652 billion ($14 billion). But the year was a challenging one for the film industry. Experts said only Bollywood suffered a net loss of about Rs.300 crore ($66 million) last year because most big- budget and big starrers tumbled at the box office. Now the film fraternity feels it is important to put focus on content for the commercial viability of films. Rajabali said the simplest definition of the film is that it is a storytelling medium and all other factors are secondary to the content. "The film is a package that conveys the story experience to the audience in which they get involved and lost. All the other things - music, acting, production quality et al - are elements that draw them in the story experience, but eventually it's the story which is being packaged," said the scriptwriter. Ramesh Sippy, director of blockbusters like "Sholay", "Shakti" and "Shaan", agrees that a star does not have the capability to turn a bad film into a hit with his or her presence. But at the same time, he argues they have the potential to change an average film into a hit. "Stars have always been important. We are forgetting the era of Dilip Kumar, Dev Anand and Raj Kapoor. They were also huge stars and had a huge fan following. People were crazy to see their films. But they became stars because of good films. It's always the film that makes the star, sometimes the other way round too," Sippy said. "Sometimes because of their charisma and star power, they get in the crowds and make an average film a hit. They do have that power. But if a film is bad, then no star can save it," said the 64-year-old. Sippy's upcoming production venture is "Dum Maaro Dum", which is directed by his son Rohan who has teamed up with Abhishek Bachchan, Bipasha Basu and Prateik Babbar to bring the crime thriller on story. National award-winning director Shyam Benegal, known for making issue- based films, said: "Actually Indian films have no genres per se because Indian audiences need many emotions in the film. All kinds of chills and thrills, melodrama, comedy, tragedy, hope, love and family - all are needed. This is a very cultural thing about Indian cinema and other cinemas don't have that." Rajabali said: "We have the longest tradition of storytelling in the world. Rich, valuable, incomparable heritage of narrations, where all kinds of stories, a whole spectrum of emotional situations, moral complications, dilemmas, love etc are involved. We are a population that has grown up on all that. That's why we like that in our films." Rajabali concluded by saying in spite of knowing that content is the most important part of a filmmaking process, films are flopping. So filmmakers need to take cognizance of the matter and work on it. "How much priority or importance as a business decision do we give to the main thing (story) that is actually making our product? We need to identify this. That is the most attractive aspect and we need to work on it. Maybe then we will have some breakthrough. We need to first identify with the story first and only then expect people to like it. That makes business sense," he said.

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Katrina, Hrithik, Farhan and Abhay celebrate Holi with tomatoes!!

Posted: 22 Mar 2011 12:25 PM PDT


Mar 22, Mumbai: Hrithik Roshan and Cool Kat seem to have celebrated Holi, Spanish style. Joining them in the celebrations were Abhay Deol and Farhan Akhtar. This happened on the shot of the movie "Zindagi Mile Na Dobara". Farhan' s sister Zoya is directing the movie. The shoot was supposed to be of the Tomatina festival held in Spain. The producer of the movie Riteish Sidhwani had apparently brought in 16 tons of tomatoes from the neighbouring country Portugal, for the shooting. The filming was being done in the town of Valencia in Spain. The people from the neighbouring town of Bunyol had also come over and had taken part in the shoot. The filming was done on the actual day of the tomato throwing festival. The entire star cast was covered in tomatoes which they had hurled on each other. The movie shooting could not be completed in a day so the town got to celebrate Tomatina for two days in a row. Zoya Akhtar' s last released movie was "Luck By Chance" starring her brother, director-actor Farhan Akhtar as the lead. The movie dealt with the working of the movie industry and had numerous stars in the movie appearing in cameos. Nice way of celebrating Holi! By Kreation Guru

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Download Lata Mangeshkar Collection

Posted: 20 Mar 2011 03:51 AM PDT

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nilgonj

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Posted: 20 Mar 2011 02:03 AM PDT


London, March 20 - Playboy model and actress Kelly Brooke's ex-boyfriend and rugby player Danny Cipriani is devastated after learning she is pregnant with one of his former teammate's child. The glamour model revealed Wednesday that she is expecting a girl with new boyfriend Thom Evans, who used to play with Cipriani at London Wasps. After Kelly first told Cipriani that she was pregnant in January, he thought the child might be his. But he was devastated when Brooke told him that his former pal Thom was the father. 'And what makes it all so much harder for Danny to bear is that Kelly and Thom have only known each other for five months,' mirror.co.uk quoted a friend as saying. 'This is so painful for Danny, everything has happened so quickly. He and Kelly spent time together in the week before Christmas, then he found out in January that she was pregnant with Thom's child. The poor guy is in pieces,' the friend said. Kelly, 31, and Danny, 23, dated for nearly two years before splitting in June last year. 'To hear she was pregnant was a massive shock, particularly given that Thom of all people is the father. 'It's no secret that Danny and Kelly had talked about having kids together at some stage. It crossed Danny's mind that he might be the baby's father, but Kelly's adamant the child is Thom's,' the friend added. IANS