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Poonam Pandey finally signs her debut Bollywood project

Posted: 23 May 2012 11:04 AM PDT


poonam pandey bollywood
Finally, Poonam Pandey's series of titillating pics and publicity campaigns through nude controversial comments on social networking sites has paid off. The actress has finally bagged in her debut deal in Bollywood through director Amit Saxena's next flick. We do not need to mention here about the kind of role Poonam will be playing in the film.
Says director Amit Saxena, "Given her sexy image, no doubt Poonam will add value to the film." However, he also added that there's a lot more to the story than the sex siren's part.
Since Amit declared his decision to cast Poonam in his project, gossip columns have been abuzz with the comparisons between the hotness quotient in his film and Pooja Bhatt's 'Jism 2' which stars pornstar Sunny Leone in the lead.
"Pooja is making her film, I'm making mine. I don't think there should be any comparison between Sunny and Poonam. If it's because of their respective images, it's another issue. All this talk of competition and comparison is being fictitiously created," Amit quotes adding, "I had just met the producers twice and they didn't want the film to be talked about until things were final. I was also surprised and angry to read about it earlier. But now that it is on and Poonam has been confirmed, I'm talking."

Katrina Kaif loses the endorsement deal to Anushka Sharma

Posted: 23 May 2012 11:00 AM PDT


anushka sharma
Sometimes being too pricey could cost you much in the industry. Our beautiful and highly successful Katrina Kaif lost a prestigious two-wheeler endorsement deal to Anushka Sharma owing to her whopping high price of around 6 crore for an annual contract.
This particular two-wheeler company was keen on signing Katrina KAif for their ad campaign owing to her popularity, but when they learnt about her fee, they started looking for other options and considered signing Anushka Sharma in her place.
Next when they learnt that Anushka, too, charges a pretty high fee of about 4 crores for an ad campaign, they decided that it would be a better option to pay some 2 crores extra and rope in Katrina Kaif only as her popularity would have a greater impact on the viewer's minds.
When Anushka came to know this, she immediately slashed her fee down to 3 crores, when the company executives learnt that that Anushka was not only willing to sign the deal for Rs 3 crore, but also give a couple of days more than Katrina for the shoot, they decided to go ahead with her.
Anushka has already signed the contract and will start the shoot for the campaign shortly. The agency will create the campaign keeping her bubbly and effervescent image in mind.

Mallika Sherawat’s bold and sexy look at Cannes premiere of Madagascar 3

Posted: 23 May 2012 10:54 AM PDT


mallika sherawat cannes
mallika sherawat cannes
Mallika Sherawat made her first appearance at Cannes in a rather conservative brown Victoria Beckham dress. She went for a knee length body hugging dress with a cowl neck accessorized with a small pendant, a messy hairdo, golden watch, minimal makeup and small hangings.
Next, when she made a second appearance at the Cannes premiere of Madagascar 3, she went for a complete bold and sexy transformation with a backless nude coloured gown. The dress designed by Paris based designer Ali Madhavi was held together by a thin waist belt. Mallika went for a winged out eyeliner, bouffant hairdo and a pair of classic diamond earrings to complete her look.
Mallika shared her pic on Twitter and wrote: "Wow, red carpet HUGE SUCCESS,landed full page GALA mag,thx Ali Madhavi for the beautiful dress:)"
This is Mallika Sherawat's fourth year in a row at Cannes Film Festival. This year, she has also been invited to Cannes by amfAR – The American Foundation for AIDS Research.

Vidya Balan to promote the new range of Aliva

Posted: 23 May 2012 10:27 AM PDT


vidya aliva
Chitrangada Singh has been the face of Aliva, the popular snacks brand for three long years now and as the company launches its new range, they have roped in Vidya Balan as the brand ambassador for their new campaign. Six new baked variants have been launched by Pepsico India under Aliva and the company feels that Vidya is an apt choice for their new range.
"An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand's positioning…we are confident that it will be mutually rewarding," said Vidur Vyas, marketing director of Foods, PepsiCo India.
Vidya, on the other hand, too, is all praises for the new range and says, "I have always enjoyed eating Aliva. I am thrilled about the new range…the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers will enjoy it as much as I do."
Vidya Balan is already the brand ambassador for Airtel, Toshiba and GoodKnight Naturals and her new commercial for Aliva will be unveiled shortly.
Posted by Sheik Azmol Haque Jony

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